![]() ![]() Portable people meters are currently only available in the largest markets Arbitron serves. Until the development of portable people meters, Arbitron (Nielsen's predecessor in the radio measurement business) did not have the capability to measure individual airings of a program the way Nielsen Ratings can for television, and as such, it only measures in three-month moving averages each month. NPR has an overall listenership of 57 million listeners weekly across all shows and platforms as of 2020, with a growing proportion of that figure coming from off-air platforms. Tom Kent self-estimated his listenership in 2014 at over 23 million weekly listeners over all of his network's programs, which span the classic hits, adult hits and hot adult contemporary formats. NPR's Morning Edition and All Things Considered are the two most popular news programs. The late Rush Limbaugh's show was the number-one commercial talk show from 1987 until Limbaugh's death in February 2021. ![]() American Top 40 attracts over 20 million listeners per week. ![]() Sirius XM Radio has a base of 34.3 million subscribers as of 2020. An estimated 12% of listenership to FCC-licensed AM and FM radio stations comes from means other than the actual AM or FM signal itself, usually an Internet radio stream. 68 percent of homes have at least one radio, with the average home having 1.5 radios as of 2020, both figures being steep declines from 2008. Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020. The total listenership for terrestrial radio in the United States as of January 2017 was 256 million, up from 230 million in 2005. ![]() Popular radio shows in the United States Intelligence for Your Life with John Tesh has an estimated 40 million weekly listeners across the United States, Canada and United Kingdom.American Top 40 with Ryan Seacrest has an estimated 20 million listeners worldwide.A State of Trance with Armin van Buuren has an estimated 40 million listeners across 84 countries.BBC World Service – 188 million weekly listeners, broadcasting in 32 languages as of 2009.The nature of news releases allows radio companies to inflate their listener totals by obscuring the difference between listeners at any given time, cumulative listenership over a time frame, and potential audience. In addition to Talkers' independent analyses, radio companies of all formats include estimates of audience in news releases. Talkers Magazine, an American trade publication focusing on talk radio, formerly compiled a list of the most-listened-to commercial long-form talk shows in the United States, based primarily on Nielsen data. In 2009, Arbitron, the American radio industry's largest audience-measurement company at the time (since subsumed into its television counterpart Nielsen), said that "the job of determining number of listeners for (any particular program or host) is too complicated, expensive and difficult for them to bother with." In contrast, because most UK radio broadcasts are distributed consistently and nationwide, the complications of measuring audiences that are present in American radio are not present for British radio. Because there are significant gaps in Nielsen's coverage in rural areas, and because there are only a few markets where the company's proprietary data can be compared against competing ratings tabulators, there is a great deal of estimation and interpolation when attempting to compile a list of the most-listened-to radio programs in the United States. Nielsen and similar services provide estimates by regional market and by standard daypart, but do not compile nationwide information by host. In the United States, radio listenership is gauged by Nielsen and others for both commercial radio and public radio. ![]()
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